A new Creamy Snickers bar is coming in the new year

If you love chocolate, peanuts and caramel, you’ve no doubt had a Snickers. The candy bar has always been perfect for when you’re craving something creamy and crunchy. But things are about to change.

In their biggest product innovation in recent history, the brand will be replacing the crunch with more cream. The new Creamy Snickers bars will feature some of the flavors you already know — like gooey caramel and a milk chocolate coating – but will contain the addition of freshly ground, creamy nut butters, including almond butter, peanut butter and maple almond butter.

Don’t worry — you can still get the classic Snickers if you want the crunch of peanuts, but if you’re on board with the whole nut butter trend (mmmm, Nutella), these might just be your new favorite treat.

(PRNewsfoto/Mars, Incorporated)

While the product is totally new for Snickers, they do already have hazelnut and almond flavors, along with an even crispier version. The difference with the creamy Snickers is that they have ground nuts rather than whole nuts, making the texture more like that of creamy peanut butter or almond butter.

Before you start drooling, however, the new creamy Snickers are not available until January 2019. Once the new year hits, you can find them nationwide at local food, mass, convenience and drug stores.


Will you be trying the new Creamy Snickers or sticking with that classic crunch flavor?