Adidas Is Selling Tie-Dye Sneakers Inspired By Woodstock
Peace, love and sneakers!
Have you ever laced up a pair of sneakers and thought to yourself, “These are fine, but I wish they reminded me more of the Summer of Love?” Well, you’re in luck, because Adidas just announced that it’s releasing a new, tie-dyed sneaker inspired by none other than the famous Woodstock music festival.
In collaboration with sneaker seller Nice Kicks and Woodstock, Adidas is capitalizing on the resurgence of the tie-dye trend and the 50th anniversary of the 1969 music festival. The shoes themselves are the wildly popular UltraBOOST sneakers, first released in 2015.
This new iteration features a tie-dye spiral upper and a bright orange sole. Plus, look closely at the shoe’s tongue — you’ll see a familiar little bird sitting on a guitar, otherwise known as the Woodstock logo.
Adidas posted about it via its Adidas Originals account on Twitter, as seen below:
Taking inspiration from San Francisco’s hippy heyday, the tie-dyed #ULTRABOOST is a fusion of classic Americana and forward-thinking performance. The @NiceKicks Ultraboost arrives at Nice Kicks stores August 17th and at global Consortium stores November 1st. pic.twitter.com/dVA0eOEFHr
— adidas Originals (@adidasoriginals) August 16, 2019
As the Nice Kicks site describes of the shoes, “The sneaker also has semi-translucent cage and heel clip to add to the uniqueness of the sneaker’s story. The shoe features white boost midsoles with red torsion plates and finishes off with a gum rubber outsole. Nice Kicks and Woodstock branding can be found on the tongue of both shoes as well as the graphic on the footbed. Finally, the sneaker is completed with the signature Consortium eyelets.”
#NiceKicks and #adidas Consortium's new UltraBOOST “Woodstock” is a tie-dyed performance runner that pays homage to the iconic music festival. The sneaker has a colorful spiral upper, semi-translucent cages, and a gum sole. Cop a pair: https://t.co/0eTM3lAC2v
Photo: adidas pic.twitter.com/LVHHUjWPLP
— HYPEBEAST (@HYPEBEAST) August 13, 2019
The companies were inspired to partner up and create these shoes as an ode to the longstanding Woodstock tradition and what it represents.
“The shoe pays homage to the hippie movement and reminds everyone the original message of coming together in hopes for a brighter and more peaceful future,” reads a press release.
Adidas isn’t the only company jumping on the tie-dye shoe trend. Nike released a multicolored version of their Air Max 720 shoe, featuring a color-splattered upper, black details and a bright purple swoosh.
For the record, there might be a reason that tie-dye is having a comeback.
“We are living in increasingly political, and politically divided, times, with many feeling again disillusionment and mistrust of authority and government,” writes fashion historian Amanda Hallay in an article for NYLON. “In terms of fashion, the 21st century — so far — has been an exercise in reviving trends from past decades, and so disinterring a trend that was used in the ’60s to suggest a left-wing, and rebellious stance seems obvious.”
The tie-dye Ultraboosts became available in Nice Kicks stores and online for $180, starting on Aug. 17. As of Aug. 19, the shoes were sold out on the website. So if you’re dying to get your hands on a pair of these limited edition shoes, you might be better off trying your luck in store.
What do you think of this sneaker design? Would you buy a pair?