American Girl has announced their 2024 Girl of the Year doll.
The 18-inch doll is wearing a glittery pink tank top, track pants and sandals. She has “caramel-colored” hair and blonde highlights and her eyes open and close. She is also wearing a blue beaded bracelet, a pink cord bracelet and has two pink hairbands.
Lila’s story is centered around confidence, with American Girl saying the 10-year-old is “nervous to join a competitive gymnastics team at a new gym without her best friend Katie, who she’s done gymnastics with her whole life.”
Lila’s horse, Hollyhock, at her horseback riding camp is also a bit nervous, as she is new to the Honeycrisp Hill camp and still learning how to fit in with the other horses, just like Lila at gymnastics. Lila’s gymnastics skills make her strong enough to help train Hollyhock, which in turn helps her in gymnastics, and the doll and horse develop a friendship and build confidence together.
The doll, outfit and book are priced at $115, but you can also purchase accessories like more clothing, including a gymnastics outfit and one for horseback riding, gymnastics equipment and, of course, Hollyhock the horse.
Hollyhock is priced at $120 and comes with a saddle and accessories to style her mane and tail, while the gym equipment is priced at $115 and includes a mat, set of uneven bars and balance beam. The gymnastics outfit is $32, while Lila’s horseback riding clothing is $40 and includes a denim jacket, pink tee, black leggings, headband and pink riding boots.
To celebrate the new doll, American Girl says they will be donating $25,000 in retail value of “Girl of the Year” books to Save the Children’s U.S. Literacy Program.