Ben & Jerry’s Is Releasing Cereal-Flavored Ice Cream That Tastes Just Like Your Childhood

Just when we thought Ben & Jerry’s couldn’t get any better, they exceeded all of our expectations. Because now, they’re releasing cereal flavored-ice cream and the nostalgia factor is making our mouths water at the very thought. Plus, you know, it’s difficult-to-impossible to find any Ben & Jerry’s ice cream that isn’t delicious.

Called Cereal Splashbacks, the collection will feature three new flavors. There’s Froot Loot, which tastes like Fruity Pebbles; Frozen Flakes, an ode to Frosted Flakes, duh; and Cocoa Loco, the colder, creamier sibling of Cocoa Pebbles.


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Uh, yum. And obviously, B & J know we all want to go back in time to our childhood for a bit.

“We wanted to take our flavor concepts and make people feel like a kid again, which is how we landed with our Cereal Splashback flavors,” Eric Fredette, Ben & Jerry’s Flavor Guru, said in a statement. “There’s a flavor for every fan that will help bring them back to the prize-at-the-bottom-of-the-box days, watching Saturday morning cartoons in pajamas.”

Everyone knows that the sugary-sweet milk at the bottom of the cereal bowl is the best part, and that’s not news to ice cream makers. Pastry wizard Christina Tosi of Momofuku’s Milk Bar has been cranking out cereal milk soft serve for years (and yes, it really does taste like cornflakes or frosted flakes—and it’s amazing).

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But unfortunately, the new Ben & Jerry’s cereal line will only be available at Ben & Jerry’s Scoop Shops. This means you won’t be able to snag a pint… or five… at the grocery store, which is either a bad thing for your sweet tooth or a good thing for your waistline.

Ben & Jerry’s have already had a very exciting 2017 what with releasing three new flavors in January, chocolate-covered “Pint Slices” in February AND three new vegan flavors. We can’t wait to see what they’ll scoop up next.