Budweiser Is Releasing A Prohibition Era Beer That We Can’t Wait To Try
Go back in history with this 'forgotten recipe'!
When you think of Prohibition, you probably imagine speakeasies, sexy flappers and of course, mobsters like Al Capone making a fortune running moonshine all over the country.
You probably don’t imagine perfectly crafted beer with just the right amount of hops. After all, beggars couldn’t be choosers, and in those days, people often had to settle for bathtub gin!
Beer giant Budweiser plans to change your perception of Prohibition era drinks with their latest offering: a Limited Edition 1933 Repeal Reserve.
The rich amber lager is formulated from a “forgotten recipe” straight out of the Prohibition era, and it was created by Anheuser-Busch co-founder Adolphus Busch himself. After Prohibition went into effect in 1920, Busch shared the new beer with his family and friends. However, he wasn’t able to sell his delicious creation outside of the St. Louis area. The date 1933 on the drink refers to the year that the repeal of the 21st amendment was finally ratified.
According to Budweiser’s website, the amber lager boasts a “light, hoppy aroma” and a “rich, caramel-melt taste.” In addition, Budweiser is giving a nod to Prohibition era beverages by making the beer with a higher ABV, or alcohol by volume. (Traditional Budweiser offerings have 5% ABV, and the Limited-Edition 1933 Repeal Reserve has 6.1%). In other words, this Prohibition recipe should be approached with a bit more caution.
Not only is the recipe retro, but the 1933 Repeal Reserve also comes in a special bottle that evokes a different time period. It’s packaged in a vintage Budweiser stubby bottle which hearkens back to the 1920s and 1930s.
Budweiser is rolling out their Limited Edition 1933 Repeal Reserve over the holiday season for a short time. After that, the recipe will go back in the vault. So, if you want to enjoy this special offering, make sure you pick up a case before the holidays are over. Cheers!
[H/t: Fox Business]