The Budweiser Clydesdales Return With A Bob Dylan Song In New Super Bowl Ad
Budweiser says, “This commercial is for everyone. It’s something we should be thinking about every day.”
Budweiser Super Bowl ads have been a staple of the annual television event for decades. In 2019, the famous Budweiser Clydesdale horses are back for a brand-new commercial, which also features a dog and the classic folk tune, “Blowin’ in the Wind,” by Bob Dylan.
The spot, titled “Wind Never Felt Better,” focuses on the fact that Budweiser beer is brewed with renewable electricity from wind power. Since its release on YouTube on Jan. 23, the ad has already racked up more than 800,000 views. Check it out in the clip below:
“It’s more than just beer,” Annie Slaughter, Anheuser-Busch’s vice president of sustainability, told USA Today of the commercial’s message. “This commercial is for everyone. It’s something we should be thinking about every day.”
The full commercial runs 60 seconds but will run for only 45 seconds during the game. Anheuser-Busch bought five-and-a-half minutes of airtime during the Super Bowl, during which they will show eight commercials.
The company will also air ads for four of its other brands, including Bud Light, Stella Artois, Michelob Ultra and Bon & Viv SpikedSeltzer. A single 30-second spot will reportedly cost more than $5 million.
Take a look at the Michelob Ultra commercial, which makes a bold statement with a whispering spokesperson:
— Michelob ULTRA (@MichelobULTRA) January 28, 2019
And here’s the mermaid-themed Bon & Viv ad:
Introducing Bonnie and Vivian—the makers of BON & VIV Spiked Seltzer—who are making their debut in this year’s Super Bowl. With delicious fruit & botanical flavors and 0 grams of sugar, their mythical product seems too good to be true, but it’s real! #BONandVIV #themythisreal pic.twitter.com/rfuqrbBT8w
— BON & VIV Spiked Seltzer (@BONandVIV) January 24, 2019
“We want to elevate beer, that’s our North Star for everything we’re going to do in the Super Bowl,” Marcel Marcondes, Anheuser-Bush InBev’s U.S. chief marketing officer, told AdAge of the company’s strategy. The brewer generally goes big during the Super Bowl because, as Marcel explains, the sporting event is “one of the few moments when [people] are really watching TV.”
What do you think of the new spot?