Build-A-Bear Teams Up With Nintendo For Super Mario Collection

If you’re still searching for the perfect holiday gift for a special kid in your life, look no further than Build-A-Bear. The company, known for their customizable stuffed bears, has partnered with Nintendo to make Super-Mario themed bears that are perfect for kids who love cuddly toys, gamers and even nostalgia-obsessed adults.

The Nintendo collection will feature a number of characters from the classic video game, including Mario, Yoshi, Bowser and Toad. There will also be costumes to transform a regular bear into Princess Peach or Luigi. Want to take your bear to a new, cool level? There’s a Super-Mario hoodie for your bear as well as themed wrist accessories. To get the full video game experience, you can even add sound effects to your bear so that it plays the game’s iconic music whenever you give it a squeeze.

“Super Mario is a classic game franchise many of our guests know and love, and we’ve had a lot of fun bringing these characters into furry-friend form,” said Jennifer Kretchmar, chief product officer at Build-A-Bear Workshop, in a press release. “Like Build-A-Bear, Nintendo’s characters appeal to everyone, so we couldn’t wait to team up for the first time and offer another way for guests to enjoy the timeless brand with a new collection.”

The collection is available for purchase online now and will hit stores this weekend.

“Bringing beloved characters like Mario, Yoshi and Bowser to Build-A-Bear aligns our shared goal of engaging kids and families in fun and new ways,” said Tom Prata, Nintendo of America’s Senior Vice President of Strategic Initiatives. “Now, even the youngest member of the family can interact with Nintendo by creating their own powered-up furry friend.”

To make the gift extra special, head to a Build-A-Bear location to get the hands-on workshop experience.

We’re guessing these guys will be pretty popular, so don’t delay!