Crash the one-eyed rescue cat is this year’s Cadbury bunny

After receiving thousands of votes from around the country, a new Cadbury bunny has been crowned just in time for Easter.

Earning the title for the 5th annual Cadbury Bunny Tryouts is Crash, a rescued cat from Boise, Idaho, and the first-ever cat to be crowned the Cadbury Bunny. An 8-year-old cat that was rescued after a car accident left him severely injured and missing an eye, Crash is the resident cat at the shelter that took him in.

“Crash charms and impresses people as they visit the shelter, performing tricks like high five – the purfect preparation for his starring role in the upcoming CadburyClucking Bunny commercial,” Cadbury writes in a press release.

In addition to starring in this year’s Cadbury Clucking Bunny Commercial, Crash will also take home a $5,000 cash prize for himself and $5,000 to the shelter of his choice.

“We are jumping with joy to hear Crash is the next Cadbury Bunny but not surprised as he is always the center of attention in any room,” Maddie Corey, Crash’s owner, said in the press release. “He’s been through so much over the past few years and we appreciate the love his friends, family and cat enthusiasts across the country have shown. We can’t wait to see Crash take center stage for this year’s Cadbury Clucking Bunny Commercial and share his story with the world.”

This year’s Cadbury Bunny Tryouts focused on rescue pets, with the brand asking pet parents to enter their animals for a chance at the title. All rescue animals were welcome, from dogs and cats to lizards, birds and everything in between.

Along with the prizes for the winner, Cadbury once again partnered with the American Society for the Prevention of Cruelty to Animals and donated $20,000 to help raise awareness for pets in need and support the ASPCA’s mission of helping to prevent cruelty to animals.

Crash joins fellow winners Henri the bulldog (2019), two-legged pup Lt. Dan (2020) and Betty the frog (2021).

Last year’s winner was Annie Rose, an English doodle from Ohio. A therapy dog who visits local nursing homes, Annie Rose loves bringing smiles to the faces of the residents of the communities she serves, Cadbury says. When Annie Rose wasn’t allowed in the nursing homes due to COVID-19 restrictions, she dressed up and entertained the residents outside their windows instead.