On July 18, Chick-fil-A announced that it will no longer be offering its annual Cow Calendar after 2018, and customers were less than happy about the news.
The top of the company’s FAQ page features an official statement about the calendar, declaring that it was “a difficult decision” to retire the product. In an email to customers, the company stated that the calendar had reached “retirement age — in cow years, of course.”
“We will continue our commitment to take care of customers and offer new ways for you to interact with Chick-fil-A, including Chick-fil-A One, which will have some exciting updates coming this August,” the company wrote. The mobile app features deals that customers can earn by making purchases, which will theoretically take the place of the monthly coupons and freebies previously included in the Cow Calendar.
Loyal Cow Calendar devotees were not having the news. Twitter user @A_got_the_POWER likened it to a terrible breakup:
@ChickfilA isn’t doing cow calendars anymore, and this is honestly the hardest breakup I’ve ever been through
— AP (@A_got_the_POWER) July 19, 2018
Customer @savvy0304 noted that she might not be able to survive without the calendar, adding a tearful emoji to emphasize her feelings about the loss:
The Cow Calendar will be gone after 2018 and I’m not sure I’ll be able to go on when that time comes 😭
— Savana Duke (@savvy0304) July 19, 2018
And @ktcregge3 said she didn’t want to be dramatic, but it was the “worst thing to ever happen to her” (which, to be honest, is pretty dramatic):
— Katie Cregge (@ktcregge3) July 18, 2018
Fans of the calendar also became concerned about what they would buy for holiday presents — despite Chick-fil-A’s assurance that new gift cards to the restaurant would be available to purchase during the holiday season.
The prospect of gift cards did little to soothe the pain of losing the Cow Calendar for some customers, like @bornin_1996, who squashed the gift card idea when wondering what she would now get her dad for Christmas: