When Chip and Joanna Gaines decided to end their run on HGTV’s “Fixer Upper” in 2017 after five successful seasons, they told fans that it was because they were exhausted by the demands of the show and wanted to focus on their family and burgeoning Magnolia business.
However, it seems that the home renovation stars-turned-moguls are not done with TV yet. After announcing last November on “The Tonight Show With Jimmy Fallon” that they would be launching their own TV network, the couple has now revealed that they will be partnering with Discovery, Inc. on the new channel. The new network even has a launch date: summer 2020.
The as-yet-untitled TV channel will reportedly replace Discovery’s DIY Network, which currently airs home improvement shows like “The Vanilla Ice Project” and “First Time Flippers” and reaches more than 52 million U.S. homes. The Gaines will serve as its Chief Creative Officers and will curate and inspire the all-new programming.
“Our intention with this network is to create and curate content that inspires, encourages, and helps to build bridges across our communities,” Chip and Joanna Gaines said in a statement for the press release. “We want honest, authentic programming that brings families together.”Joanna Gaines visiting husband Chip to check in on the progression of the Pahmiyer home, as seen on Fixer Upper. Joanna points out where is she wanting to put a fireplace.
In addition to home renovation, the press release says the channel will feature shows about “community, garden, food, wellness, entrepreneurialism, and design.” And, it’ll be a multi-platform venture — a TV Everywhere Go app and subscription service are already planned. Allison Page, current HGTV president, will become the president of the new network.
Considering that the Gaines’ lifestyle empire has expanded from fixing up homes to a cookbook, magazine, home decor collections, and their own restaurant and marketplace in their hometown of Waco, Texas, it seems like the channel’s focus will tie into their interests and brand perfectly.
In a statement to People Magazine, Magnolia spokesperson John Marsicano said he was thrilled about the announcement. “We believe Discovery is the perfect partner for this joint venture and we are excited for what lies ahead!” he said.
David Zaslav, Discovery, Inc’s CEO, also expressed enthusiasm through the press release. “Chip and Joanna Gaines have become trusted, household names since the debut of ‘Fixer Upper’ and through this joint venture, Discovery is proud to extend our relationship with them,” he said. “They’ve got authenticity and relatability, that special something that is so difficult in our business to find. People love them, their taste, their businesses — they’ve built an ecosystem that aligns perfectly with our vision at Discovery for fueling people’s passions.”
It’s going to be tough waiting over a year to find out what the Gaines’ editorial vision includes. Are you excited for the new network?