CoverGirl Announces Their First ‘CoverBoy’
CoverGirl has a new "CoverBoy" and his handiwork is pretty incredible.
For years, we’ve been used to seeing glamorous CoverGirls representing the iconic makeup brand. Now, for the first time ever, we have a “CoverBoy”— and his makeup is fab.
CoverGirl just announced that social media star James Charles is the first-ever male CoverGirl, according to People Style. The news was revealed this week via pop star Katy Perry’s Instagram account.
Charles, who is just 17 and has only been doing makeup for a year, will appear in campaigns for CoverGirl’s newest mascara, “So Lashy.” The new product is meant to work on all lash types, which makes Charles the perfect fit to represent it. CoverGirl also said the following in their press release:
“All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. James Charles is no exception. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same.”
Charles currently has over 600,000 followers on his Instagram account, where he posts his various makeup looks, and they’re quite impressive! Charles also has a YouTube channel where he features makeup tutorials.
Check out some of his Instagram posts to see his amazing handiwork. He really puts the “artist” in makeup artist:
I am so beyond excited and overwhelmed and happy and astonished and of course, SHOOK, to announce that I am the newest face of @covergirl. First ever male ambassador for the brand and I am so honored and excited to be working with such an iconic brand. I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard. I can't wait to share with you all what we have in store, but trust me when I say it's gonna be real good. ?? make sure you check out @covergirl's page for more info coming soon, and my new bff @katyperry as well for a cute pic! ? Thank you all so much. This would not be possible without all of you.
FALL GLAM ? Here's a HD pic of my look from a few days ago! nose SNATCHED ? tag a friend in the comments! ____ For my brows I used @benefitcosmetics kabrow and gimme brow gel to fleekify my #benefitbrows ? this entire look was created using @morphebrushes brushes, & you can use code "JAMES" for $$ off your purchase!! ? on my eyes I used the @violetvosscosmetics holy grail palette with @litcosmetics liquid metals pigment in "addicted". Lashes are @lashesbylena in the style "Naomi" and glow is @artistcouture illuminati. Lips are my fav @anastasiabeverlyhills liquid lipstick in the shade "Sepia" ?
FIREBALL ? I don't think I've ever done a full out red lip on my page, what do you guys think?! Hmm ___ I used @buxomcosmetics NEW Shimmer Shock Lip Stick in the shade Fireball to create this look. I Wanted to switch it up a little and do some timeless glam, of course with the classic jcharles twist. ? You can find it @sephora. Tag a #buxombabe that could totally rock this color! #ad
CHUNKY GLITTER FESTIVAL MAKEUP TUTORIAL for this look is now live on my YouTube channel! ? Link is in my bio, enjoy! ? ____ @benefitcosmetics kabrow gel + gimmebrow #benefitbrows @makeupforeverofficial HD foundation stick @katvondbeauty shade & light palette @anastasiabeverlyhills modern Renaissance eye palette + so Hollywood illuminator @morphebrushes 35B palette (use "JAMES" for $$ off) @nyxcosmetics jumbo eye pencil in black bean for waterline @lashesbylena Gigi lashes @ofracosmetics liquid lip in The Bronx (use code "JCHARLES" for $$ off) @artistcouture mermaid fantasy highlighter