Disney is launching a new streaming service called Disney Play

KGUN

Disney CEO Bob Iger has revealed a tentative name for the company’s new streaming service.

In an interview with Variety, Iger refers to the service as Disney Playwhich hopes to rival the crowded field that includes Netflix, HBO, Hulu, and Amazon Prime.

In the past, Iger has suggested that the new streaming service will cost less than its competitors.

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“We want to walk before we run when it comes to volume of content, he said, later adding, We have to put enough on to make sense from a price-to-value relationship perspective,” Iger said.

Variety reports many of Disney’s big hitters in 2019 will hit Disney Play after their theatrical run. The films include “Captain Marvel,” “Dumbo,” “Toy Story 4,” “The Lion King,” “Frozen 2,” and a future “Star Wars” film.

Written by Joey Greaber for KGUN.

Copyright 2018 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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