Disney fans, prepare to carve out some time in your schedule to do some serious binge-watching. Soon, you’ll have access to the entire catalog of your favorite animated films through Disney+, the company’s forthcoming streaming service.
Although an exact launch date has not been announced, more information will likely be made available on the company’s investor day on April 11.
The availability of all Disney movies at once will be a first, as the company typically rotates their films in and out of the “vault,” meaning viewers can only access them for a short period of time before they’re “locked away” again.
“And at some point fairly soon after the launch it will house the entire Disney motion picture library, so the movies that you speak of that traditionally have been kept in a ‘vault’ and brought out basically every few years will be on the service,” Disney CEO Bob Iger explained at an investor meeting held in St. Louis, Missouri on March 7.
He noted that the service will also include a number of new Disney-branded original shows and movies.
The launch of Disney+ means that the service will have exclusive rights to stream the company’s movies, so viewers won’t be able to access them through any other streaming services, like YouTube, Netflix or even Disney’s own TV channels. Despite fierce competition, Disney is confident that their service will stand out due to customers’ extreme brand loyalty.
“While there is little question there are more direct-to-consumer services today than ultimately should survive, we have no doubt that Disney+ remains on the short list of products that should prevail longer-term,” analyst Alexia Quadrani, managing director at JP Morgan, told investors. “Our confidence in the resilient success of Disney+ comes from the company’s unmatched brand recognition, extensive premium content, and unparalleled ecosystem to market the service.”
Are you excited for the debut of Disney+?