Food & Recipes

Don’t Eat That Weird Shaped Cheeto, It Could Be Worth $60,000!

Cheetos are maybe the guiltiest pleasure that exists in the world today. Despite the fact that they turn your fingers a hideous shade of neon orange, nothing compares to the overwhelming salty crunch of these faux-cheese snacks. And now, eating them might be the most lucrative thing you can do – if you find a crazy-shaped one, it could be worth up to $60,000. No, we’re not kidding.

A new contest from Frito-Lay, the company who makes Cheetos, wants you to find “the Mona Lisa of Cheetos shapes” – be it a celeb lookalike or a stately greyhound. The winning Cheeto will eventually be housed in a physical museum (really), but until then, you can see all the submissions on the Cheetos Museum website.

Contest hopefuls can upload 50 entries per day to the Museum and a panel of judges will select one finalist every Monday from now until August 15. You can also vote on contest submissions each week and the crowd favorite will win $10,000 – the grand prize winner will score an extra $50,000. Submissions will be judged on three categories, according to the official rules:

  • Visual interest (33%): “How unique is your Cheetos snack and how well does it match your description”?
  • Buzzworthiness (34%): “How buzz-worthy is your Cheetos snack, title and description”?
  • Creativity (33%): “How creative is your title and description of the…snack”?

If you can’t find that diamond in the rough, don’t despair: Frito-Lay is also running their own Golden Ticket-esque game as well. Inside 10 bags of Cheetos lie 10 different game pieces, “representing specific Cheetos Museum shapes, hidden inside specially marked bags,” Frito-Lay says in the release. “The 10 lucky fans to uncover these pieces of art will win an ultimate family vacation (worth $10,000) to one of the cities represented by the game pieces.”

You can view the collection and vote for your favorite submissions here, and read the full rules here.

Here’s some of our favorite photos:

Parrot on His Post

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Cheeto

The Cheesy Gnome

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Cheeto

A Aquirrel

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Cheeto

Cowboy Boot

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Cheeto