Cheetos are maybe the guiltiest pleasure that exists in the world today. Despite the fact that they turn your fingers a hideous shade of neon orange, nothing compares to the overwhelming salty crunch of these faux-cheese snacks. And now, eating them might be the most lucrative thing you can do – if you find a crazy-shaped one, it could be worth up to $60,000. No, we’re not kidding.
A new contest from Frito-Lay, the company who makes Cheetos, wants you to find “the Mona Lisa of Cheetos shapes” – be it a celeb lookalike or a stately greyhound. The winning Cheeto will eventually be housed in a physical museum (really), but until then, you can see all the submissions on the Cheetos Museum website.
Contest hopefuls can upload 50 entries per day to the Museum and a panel of judges will select one finalist every Monday from now until August 15. You can also vote on contest submissions each week and the crowd favorite will win $10,000 – the grand prize winner will score an extra $50,000. Submissions will be judged on three categories, according to the official rules:
- Visual interest (33%): “How unique is your Cheetos snack and how well does it match your description”?
- Buzzworthiness (34%): “How buzz-worthy is your Cheetos snack, title and description”?
- Creativity (33%): “How creative is your title and description of the…snack”?
If you can’t find that diamond in the rough, don’t despair: Frito-Lay is also running their own Golden Ticket-esque game as well. Inside 10 bags of Cheetos lie 10 different game pieces, “representing specific Cheetos Museum shapes, hidden inside specially marked bags,” Frito-Lay says in the release. “The 10 lucky fans to uncover these pieces of art will win an ultimate family vacation (worth $10,000) to one of the cities represented by the game pieces.”
Here’s some of our favorite photos: