While they won’t be made available in stores and quickie-marts anytime soon, every person that donates at least $10 to the It Gets Better Project will receive a special edition bag.
The best part: 100 percent of the proceeds go to the foundation. Ram Krishnan, CMO of Frito-Lay said,
“Time and again, our consumers have shown us, there really is nothing bolder than being true to yourself and living life to the fullest. With Doritos Rainbows chips, we’re bringing an entirely new product experience to our consumers to show our commitment toward equal rights for the LGBT community and celebrate humanity without exception.”
From a conversation with TowleRoad, communications director of the It Gets Better Project noted,
“We’re honored to partner with the Doritos brand to celebrate the momentous progress that has been made toward equal rights for the LGBT community in this country. By utilizing the incredible reach that Doritos has throughout the world, we can give hope to the LGBT young people who need it the most. There is so much more work to be done, and together, we will inspire the LGBT community and its allies to continue the fight and embrace who they are by living a #BoldandBetter life.”
Inside the bag will be rainbow colored chips – what flavor do you think they will be?