We’re Dropping The Price Of The Lytro Illum Camera From $1,299.99 To Just $299.99

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Find yourself so worried about capturing the perfect shot, you miss the moment entirely? Ditch the drama, and score an amazing deal when you upgrade to the cutting-edge Lytro Illum Camera. Now’s the time to buy: we’re lowering the price from its regular $1,299.99 to just $299.99 for a limited time only.

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This camera is unique for its ability to capture the entire light spectrum with every shot—recording not just the position but also the direction of light rays. The result? You’ll produce “living” pictures that you’ll be able to refocus, shift perspective within, and even view in 3D—meaning you’ll never miss capturing that stunning photo again.

But don’t be intimidated by all this talk of high-tech camera wizardry: the Illum features many of the standard controls you’re used to, like auto-focus and exposure modes. And because Lytro designed it to be lightweight and compact, you can bring it with you anywhere so you’ll always have it at the ready.

Pick up a Lytro Illum now for a whopping 76% off, and it’ll ship to you (for free!) in time for the holidays—perfect for capturing those candids at family gatherings or snapping photos to feature in your holiday cards.