Move over In-N-Out Burger. There’s a new burger guy in town to take your crown. Actually, it’s not one guy… it’s Five Guys!
Five Guys Burgers and Fries stole the top spot for the Burger Restaurant Brand of the Year, according to the 2017 Harris Poll Equitrend rankings.
No More Second Place Burgers
For two years, Five Guys came in second place behind In-N-Out Burger in the annual survey. The burger chain now has something extra to celebrate this month. Did you know May is National Hamburger Month? Five Guys had no problem deliciously reminding us this week on Twitter.
We're going to just leave this right here…it's National Hamburger Month after all! (🍔: @souljaboyy22) pic.twitter.com/gaY2CAvcb9
— Five Guys (@FiveGuys) May 13, 2017
Five Guys topped all burger brands in the Harris Poll, which asks customers to rate the brands’ familiarity, quality and they’re likelihood to purchase its items. This year’s polling reached more than 100,000 consumers.
Here’s the 2017 top 10 burger brands, according to Harris:
- Five Guys Burgers and Fries
- In-N-Out Burger
- Shake Shack
- SONIC America’s Drive-In
- Steak ‘n Shake
Harris also listed a number of burger chains that “ranked below average” in their poll. They included Burger King, Carl’s Jr., Checkers/Rally’s, DQ Grill & Chill, Jack in the Box and White Castle.
Five Guys got its start in 1986 in Arlington, Virginia. It stayed a regional favorite until 2009 when President Barack Obama put the brand on the map when he stopped by for a bite to eat. The chain continued to grow across the country into the phenomenon it is today. Harris representatives called attention to the brand’s ability to break through into the ranks of the big burger chains.
“The burger brand category has become less fragmented, as regional brands expand and become available in more parts of the country,” Joan Sinopoli, vice president of brand solutions at The Harris Poll, said in a statement. “This is certainly the case with Five Guys, who has shed its ‘small regional player’ designation as it expands its footprint and marketing budget along with its fandom, which is a tremendous contributor to brand equity.”