A New Wine Is Coming—And It’s Bright Blue!

A new company is trying to reinvent the way wine is produced and consumed. The company is called Gik and these six Spanish entrepreneurs are out to change the world.

On their website, Gik share how they want you to experience wine:

Try to forget everything you know about wine. Try to unlearn the hundreds of protected wine designations of origin, the complex and demanding service standards and everything that sommelier said at a tasting course to which you were invited. Forget traditions and forget that we are speaking about the liquid which represents the blood of Christ at church.

Two years of research was conducted to produce this wine in collaboration with University of the Basque Country and Azti Tecnalia. The beverage was taste-tested across Spain and seems to have a lot of positive feedback.

Soon, it will hit European markets (specifically France, The U.K., Germany and the Netherlands) reports Eater.

The grapes come from a region south of Madrid and are a blend of red and white grapes. It’s recommended to be served chilled.

According to Insider, “The drink’s electric blue color comes from a grape skin pigment known as anthocyanin and indigo extracted from a plant.” The wine also contains a “non-caloric sweetener,” per Eater.

The electric blue beverage is 11.5% alcohol and it’s price tag is rather nice: only $11 for a 750 ml bottle.

I’ll certainly give it a try—would you?