Harley-Davidson is releasing an electric bicycle

If you have always imagined yourself cruising on a Harley, but pedaling is more your speed, you are in for a treat. Iconic motorcycle manufacturer Harley-Davidson announced that it is making a foray into the electric bicycle market — which is booming and is projected to continue to grow.

Named after the nickname for the oldest known Harley-Davidson motorcycle, which was called Serial Number One, the Serial 1 Cycle Company grew out of a project started by a small group of motorcycle and bicycle enthusiasts at Harley-Davidson who worked together to design an e-bike that lived up to the brand’s name. Ultimately, they created a new entity with the sole focus of developing the best possible electric bicycle.

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Serial 1 has shared several photos, such as this picture of the cruiser-style bike posted on the brand’s official Twitter account.

“Meet Serial 1,” the brand tweeted, “eBicycles inspired by more than a century of fun, freedom and adventure on two wheels. Powered by #HarleyDavidson.”

The bike combines the simplicity of a traditional bicycle with electric power that allows riders to ride longer distances faster and with less effort. It is marketed for both urban commuting and recreational riding.

“When Harley-Davidson first put power to two wheels in 1903, it changed how the world moved, forever,” Aaron Frank, brand director for Serial 1 Cycle Company, said in a press release. “Inspired by the entrepreneurial vision of Harley-Davidson’s founders, we hope to once again change how cyclists and the cycling-curious move around their world with a Serial 1 eBicycle.”

Limited details have been released about the e-bicycle so far. Serial 1 bikes will have a mid-mounted electric motor with a frame-mounted battery as well as lighting and hidden brake cables to give it a sleek appearance. According to a countdown clock on the brand’s website, more information will be available on Nov. 16. Presumably, that info will include the price for the e-bike and how long it takes to charge.

The company’s first line of products is slated to arrive in Spring 2021.

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Tricia Goss
Tricia Goss is a Texas-based writer and editor with nearly two decades of experience. She is passionate about helping readers improve their skills, gain knowledge and attain more happiness in life. When she’s not working, Tricia enjoys traveling with her husband and their dog, especially to visit their five grandchildren.

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