If You Haven't Tried Wine In A Can, What Are You Waiting For?

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Labor Day is right around the corner, and I have four words that will change the way you weekend: wine in a can.

I can think of a dozen reasons why canned wine is a good idea, and it looks like I’m not alone. According to USA Today, “Nielsen reported a whopping 125.2% increase in sales of canned wine alone in the past year. Sales went up to $14.5 million from $6.4 million the previous year.”

Let’s be real, that big ol’ glass wine bottle isn’t always convenient or, ahem, discreet. What if a fine rosé could easily be packed in a cooler, right next to the Bud Lights?

Think of all the possibilities canned wine affords. You could drink it at tailgates, on beaches, while poolside, on a boat, at a campsite… with a koozie! The list goes on.

Why the can?

As Union Wine Co., maker of Underwood Wines in a Can, explains on their website, it’s simply, “Because we can.” Their team wanted to take the fussiness away from drinking wine, and so they started brainstorming. “The idea of going to the river or camping with a six-pack of wine came up, and now, here we are,” they write.

According to Wine Spectator, a recent study showed that a sample of people ages 21-39 perceived wine in a can as having the highest caliber of quality based on packaging when compared to other alternative, non-bottle packaging like tetrapaks, for example. When you consider that many well-regarded craft beers are now sold in cans, it makes sense that equating canned wine with quality may not be such a stretch.

How many glasses are in each can?

This depends on the brand and size of can. As a benchmark, each 12-ounce can holds roughly two glasses of wine or half a bottle. So, it’s up to you whether you share with a friend or not. We won’t judge.