Being a 7-Eleven franchisee didn’t work out for one Boston man, so he made his own convenience store: 6-Twelve.
That’s right! Abu Musa made his own similar-sounding name for his store once he lost the 7-Eleven name. He didn’t like some aspects of how he had to run the franchised business, he told local media. So he made it his mission to run his own spot just a little better. And the best part? His 6-Twelve store happens to sit across the street from a 7-Eleven, his former store.
Musa told the Boston Globe a big pet peeve about running a 7-Eleven was being forced to serve hot food his customers weren’t buying.
“They’d sit there on the rollers, no one would buy them, and every day I would throw out $200 to $300 worth of food that I had to pay for,” he said.
Making a Comeback
Now, his old customers are slowly making their way over to 6-Twelve for their soft drinks and snacks. Musa told Boston’s CBS station about half of his customers are from his 7-Eleven days who heard about his story and want to support him.
Supporters include former, and current, customer Brian Donovan.
“When I learned the story behind it, that he got cut from the 7-Eleven roster and started his own team, I thought it was the greatest thing I’ve ever heard — a gang fight over Ho Hos and lukewarm coffee,” Donovan told the Boston Globe.
But Can 6-Twelve Last?
It just might.
According to Michigan news site MLive, a Michigan store has also had the name 6-Twelve for more than 40 years. That one came out of a dispute between brothers, with one brother selling land for a 7-Eleven and the other creating a store called 6-Twelve, wrote Andrew Dodson. The harmony is now back, with each store serving its own purpose in their Bay City community.
“Brissette’s 6-Twelve carries hard liquor and more grocery-type items. The 7-Eleven offers just beer and wine and more fast-food type items,” reads MLive’s story.
Here’s to a little humor, ingenuity and competition!