The ‘Hobby Lobby Challenge’: What to know about this hilarious internet fad

Twitter / Ya Fav Air Sign

If you feel like you’ve been seeing a lot of flowery headshots popping up on social media lately, don’t worry, you’re not imagining it. It’s just the latest viral fad.

The so-called “Hobby Lobby Challenge” was reportedly started by a 22-year-old professional photographer named Kelsey Maggart in January.

It involves posting deceptively striking pictures online—that happened to be taken inside Hobby Lobby stores.

To craft the perfect shot, participants are posing alongside items in the craft store, such as fake flowers or foliage, and having their friends snap away.

hobby lobby photo
Flickr | m01229

As close-ups, the resulting photos almost look like senior portrait-style headshots—but when you see a wide shot, it becomes painfully clear that the subject is merely posing inside a craft store.

Take a look at the pair of pictures that started it all, posted to Twitter by Maggart:

Maggart’s low-key glamor shots have since been shared thousands of times, collecting more than 132,000 likes and 41,000 comments.

And, of course, the pictures have already been mimicked plenty of times, kicking off the Hobby Lobby Challenge, with hundreds of photographers heading to their nearest store.

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The results, as you can see below, are pretty impressive.

Here are some pretty amazing headshots by Twitter user @wtfmarkitos:

And here are some others, including some behind-the-scenes shots, from user @aminah_mck:

Maggart, who is based in Indiana, told ABC News that she and her friends went specifically to Hobby Lobby for the kind of flowery backgrounds that winter wasn’t providing in January.

Flowers aren’t really an option for a few more months,” Maggart said.

The indoor foliage really comes in handy, as you can see from these gorgeous photos from photographer Adam Delane:

And these artsy images from @annazimms_:

But Maggart said she wasn’t expecting to set off the social media explosion that she did.

“My social media has been crazy recently and it’s just so insane to me that I was able to inspire this many people to go out and do this shoot themselves,” she told ABC News. “It really does feel amazing.”

Here’s some more behind-the scenes action from Delane:

The challenge is proof that with the right lighting, camera and mood, you can really take a great photograph anywhere, as is evidenced by @lcassidyrene, who wrote: “Hobby Lobby is the place for pictures”

I’ve been in need of an updated headshot for a while, so maybe I should head to my local craft store for a quick shoot. You’ve got to admit these pictures look pretty awesome!

RELATED: Next time you’re at Hobby Lobby or your local craft store, pick up some clothespins – there’s so much you can do with them!


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