Following his 21st birthday in 2019, Jaden Smith celebrated by opening a food truck named I Love You Restaurant. The mobile vegan restaurant started as a pop-up on Skid Row in downtown Los Angeles, handing out paper bags at no charge to people in need. Each bag contained an “I Love You Bowl” loaded with nutritious ingredients, such as quinoa, kale and sweet potatoes.
The mission of the mobile restaurant, its website says, is “to spread Love to communities experiencing food and/or housing insecurity by offering water along with fresh, high-quality, and delicious sustainable meal options.”
After two years of successfully running the charitable food truck, Smith has decided to turn it into something more permanent. The 22-year-old is expanding his food truck initiative into an actual restaurant. Smith told Variety that though the restaurant’s mission is to provide meals to homeless people, it will be open to other patrons, as well. However, there is a catch.
“But if you’re not homeless, not only do you have to pay, but you have to pay for more than the food’s worth so that you can pay for the person behind you,” Smith told Variety.
The artist, actor and activist has followed in his parents’ footsteps in more ways than one. In 1996, the couple founded the Will & Jada Smith Family Foundation (WJSFF) with the goal of “making the world ‘better because we touched it.'” WJSFF has invested millions of dollars and resources through programs, grants, partnerships and media with focus areas in arts and education, health and wellness, and sustainability.
Jaden Smith launched an additional philanthropic project last year. Smith and co-founder Drew FitzGerald started 501CTHREE, which partnered with First Trinity Missionary Baptist Church to develop the Water Box. The low-cost, portable water filtration system was developed in response to the water crisis in Flint, Michigan.
As for the brick-and-mortar I Love You Restaurant, the location and opening date have yet to be announced.