When it comes to cola, soda drinkers tend to fall into two distinct and passionate groups: Coke lovers vs. Pepsi devotees.
Just ask JetBlue.
Let’s just say this news is tough to swallow for those firmly in the pro-Coke camp.
In fact, the soda switcheroo is so serious it’s a deal breaker for continuing to fly on JetBlue, say some Twitter users, like @MattG_21:
JetBlue is switching to Pepsi products. Guess I’m never flying @JetBlue again.
— Matt™ (@MattG_21) May 17, 2019
Meanwhile, others like @nspathfinder are pleading with JetBlue to bring back Coke:
— Meerkat (not a cat) Esq! (@meerkatEsq) May 19, 2019
But Pepsi has a few fans going to bat for its brand, including “American Idol” star Clay Aiken.
(And if you’re curious about the Carolinas hashtag, the birthplace of Pepsi is North Carolina, and Aiken is from Raleigh.)
Hey, I empathize with JetBlue! I bartended at a restaurant that had Pepsi products on the gun and guests would occasionally storm out upon learning this information.
“Is Diet Pepsi OK?” I asked a guy who ordered a Diet Coke.
“Is Monopoly money OK for your tip?” he retorted.
So, why did JetBlue make the change?
USA Today presented an interesting theory, suggesting that JetBlue wants to align itself with Pepsi because they both are blue brands.
Whatever the reason, JetBlue’s switch from Coke to Pepsi is bold as few airlines serve Pepsi products.
Travel and Leisure reported that of the world’s top 50 airlines, fewer than 10% serve predominantly Pepsi products.
And the airlines that did switch from Coke products to Pepsi faced some intense backlash.
According to The Points Guy, United switched to Pepsi in 2002 — and people were extremely displeased.
As Sara Nelson, president of the Association of Flight Attendants-CWA and a United flight attendant pointed out to The Points Guy, frequent flyers are particular about their routines, “and when you when you change anything for people it is really jarring — and especially in a place like air travel, where people sort of have to check their control at the door of the airplane.” That’s a good point!
“People were really upset,” Nelson added.
The airline switched back to Coke products a few years later, to everyone’s relief.
Casual cola drinkers may not pick up on the differences, but apparently Pepsi is a tad sweeter and has a citrusy burst compared to Coke’s notes of raisin-vanilla, according to Business Insider.
In addition to trading out Coke in favor of Pepsi, which will happen beginning June 3, JetBlue will also ditch its mini water bottles and instead pour water from larger bottles to lower costs and waste.
(Here’s an idea: ditch the cola drinks and get your jolt of sugar and caffeine from espresso drinks instead!)
Nevertheless, this switch to Pepsi prompted some Twitter users to take shots at JetBlue, like @Lellius who declared that JetBlue is the Pepsi of airlines … and that’s not a good thing.
— Lellius Rose (@Lellius) May 16, 2019
So, do you have a preference between Pepsi and Coke?