Anyone who’s ever tried on clothing knows that the “one size fits all” method never works. This applies not only to sizing, but also skin tone.
If you’ve ever looked for a nude sandal, for example, you’ll likely find that a shoe manufacturer’s take on nude doesn’t line up with your own skin tone’s version of the color. In an effort to redefine the idea of “nude” as a single, light beige shade, this shoe brand is showing the many variations the color can take.
When it comes to matching your skin tone, the one and only “nude” hue definitely does not work for everyone. So, the UK shoe company Kahmune has joined the likes of other brands such as Louis Vuitton and Naja to do something about it.
The London-based brand is launching ten different shades that will match a much larger variety of skin tones than the previous singular shade option ever could have. Each shade is cleverly named after a city.
So the “Rio” is a creamy caramel color, while the “Edinburgh” is referred to a “natural porcelain.” You can see all the shades and descriptions on the Kahmune website.
The idea to do this came to Kahmune founder Jamela Acheampong after her own personal struggle to find nude shoes.
“I was in search of items that matched my dark skin tone, but all I kept coming across were the same beige, cream, and tan shades,” she told Elle. “It was overtly clear that ‘nude’ had a type.”
— KAHMUNE (@kahmune) February 9, 2017
According to Allure she said, “My Dad has always said that some of the best business ideas are the ones that solve a problem. The fact that the term ‘nude’ is attributed to a specific shade is a problem.”
And indeed, a great business venture was born in the pursuit of inclusivity! The shoes will retail between $200 and $250, and the footwear is available for pre-order now.
According to the website, there are two different types of shoes to choose from. You can go for the Becky Pump or the Lucy Sandal, depending on what kind of style you’re going for. Either is appropriate for the office or night on the town.
So, once you find the shade that best matches your complexion, you really can’t go wrong, no matter which style you select.