More times than not, we’re all just waiting for the commercials to end so that we can get back to our favorite TV shows. But then there are occasions like the Super Bowl where watching commercials all of a sudden becomes an enjoyable event. And this British ad where kids cover Queen’s iconic song “Bohemian Rhapsody” is definitely more of a Super Bowl-worthy event in terms of watchability.
The commercial is over two minutes long, but it won’t leave you wishing you could fast-forward. Instead, it’s captivating. Now, why can’t all commercials be like this?
It opens with an auditorium full of less-than-amused parents at a school talent show. As one act of violinists comes to a finish, the curtains open to a quartet singing the opening of “Bohemian Rhapsody” with flashlights illuminating their faces. Much like the song itself, the performance only gets more epic from there.
One listen to this rendition of the famous song, and you’ll understand the power of truly memorable advertising:
A commercial like this would be hard to forget, and surely that’s what John Lewis & Partners, an upscale Bloomingdale’s-style department based in the UK, is counting on. Just as the commercial suggests, the company really came together and “put [their] heart into it” when it came to the making of this commercial, and it paid off!
“We wanted to show that really interesting things can happen when people feel part of something and they work together to create something magical,” Paul Knott, the creative director for communications agency Adam&eveDDB said of the project in a behind-the-scenes interview.
Just in case you needed proof that these talented children killed their performance, here is Queen’s original version of “Bohemian Rhapsody”:
Yeah, these kids definitely did a great job with their performance, and they were part of a commercial that you’d actually want to watch over and over again. And that’s really saying something!