Laura Ashley Is Making A Comeback—Check Out The New Spring Collection At Urban Outfitters
This will give you nostalgia.
Laura Ashley’s floral fashion and furniture that practically became synonymous with the ’80s and ’90s is back at it again. The brand may no longer be in its heyday, but it still operates stores in the United Kingdom and some countries in Asia. Over the years, it has faced financial turmoil and announced it was closing 40 stores in December 2018, but that doesn’t mean the brand isn’t still beloved by all who remember it back when it was spotted on celebrities such as Princess Diana and in homes everywhere.
This latest collaboration serves up all sorts of nostalgia. Laura Ashely has teamed up with Urban Outfitters to launch a line of dresses, bedding, bags and more that are perfect for springtime. Urban Outfitters can tap into an audience that remembers Laura Ashely from their childhoods, and this marks the second time that the brands have collaborated.
“Urban Outfitters really has their finger on the pulse of their customer and they work hard at delivering new trends and perspective that is unique to [them]. Their design team mined our rich Laura Ashley archive in London and adapted our designs to the modern market for a new generation of shoppers who haven’t worn the brand since they were little,” Laura Ashley’s president, Penne Cairoli, told People magazine.
And the collection does indeed recall Laura Ashely prints you likely remember so well. Here’s a look at an image from the Laura Ashley archives, if you need to jog your memory.
The brand posted this image from 1982 to Twitter:
In the archives: Take a trip down memory lane as we take a look back at a recently donated strawberry corduroy dress from our Autumn/Winter 1982 womenswear collection: https://t.co/M3hSutITeE pic.twitter.com/HpJrSSs66H
— Laura Ashley (@LauraAshleyUK) March 29, 2019
Who could forget the ruffles, billowing silhouettes and floral prints?
Here’s how you can get more of this in your life 2019:
1. Amelia Toile Poplin Midi Dress
Between the puffy sleeves and the classic print, this dress has a vintage look and feel, but can be easily worn with sneakers for an updated style. It’s available for $99 at Urban Outfitters.
2. Romance Toile Sheet Set
Give your bedroom a spring refresh with this pastel-hued sheet set. It’s available for $99-$129 at Urban Outfitters.
3. Bridget Toile Bodysuit
This bodysuit will add a bit of color to your outfits this season. Pair it with skirts, shorts and more for a laid-back, but oh-so chic look. It’s available for $44 at Urban Outfitters.
4. Kiss Lock Bag
This bag is fit for any occasion. You can take this fun, feminine floral print with you to weddings, outdoor parties and more this spring and summer. It’s available for $39 at Urban Outfitters.
5. Romance Toile Removable Wallpaper
Update any space with this easy-to-remove stick-on wallpaper. It’s sure to make a pretty accent in your office area, bedroom or wherever you decide to stick it. It’s available for $39 at Urban Outfitters.
Shop all the collection has to offer on the Urban Outfitters website.