Curiosity

A Brewery Is Rolling Out Lucky Charms-Flavored Beer Just In Time For St. Patrick’s Day

Cheers!

Lucky Charms cereal is one of the ultimate breakfast cereals. Whether you are 4 years old or 40 years old, a bowl of cereal with colorful marshmallows is always the best way to start the morning.

And now you can enjoy your favorite Lucky Charms flavors, no cereal bowl required. That’s because a Virginia-based brewery, Smartmouth Beer, is dropping a new IPA … and it’s Lucky Charms-flavored.

Yes, really! Smartmouth Brewing is getting into the St. Patrick’s Day mood with their Saturday Morning IPA, a beer which is based on the sweet flavors of Lucky Charms marshmallows.

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“We tossed pounds of these marshmallows, some of which we toasted, along with tropical fruity Calypso hops, into Saturday Morning IPA. The result is magically ridiculous!” explains the Smartmouth Brewing website. “You may get some cereal notes from the grains, fruity notes from the hops and pillowy softness from the marshmallows, but don’t believe everything you read — it won’t taste like a bowl of cereal.”

Unfortunately, this beer will be a little difficult to find for many people.

Saturday Morning IPA has 6.6 percent alcohol by volume, and comes in drafts and cans. Customers can purchase Saturday Morning at the Smartmouth Brewing on Saturday, March 2 at the company’s Norfolk, Virginia location. Limited quantities are available. There is a limit of two four-packs per person, at $15.99 per pack.

Smartmouth

After March 2, Virginians can find Saturday Morning drafts and cans at their favorite liquor and craft beer stores throughout the month of March.

“Our distributors will pick up some limited amount and place it in limited restaurants, bars and specialty bottle shops. We do not know where it will be available at this time,” Smartmouth says on their Facebook page. “Smartmouth is unable to ship beer to other states.”

Darn! But, don’t worry. If you don’t live in or near Virginia, you will probably be able to find this limited-edition beer online (at a markup) on craft beer websites in the coming months.