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While Cheez-It has added different flavors to their snack lineup over the years, the iconic cracker is now getting a different kind of makeover.
New Cheez-It Puff’d are the same size as traditional Cheez-It crackers and still made with 100% real cheese, but are puffy and airy instead of flat and crunchy. The crackers start with a crunchy outside layer and transform into what the brand says is “a melt-in-your-mouth, indulgent” snack.
“Our Cheez-It Original crackers are a tried-and-true snacktime classic beloved by the whole family,” Erin Storm, senior marketing director of Cheez-It, said in a press release. “We know families are constantly seeking new ways to boost snack time and afternoon fun, and Cheez-It Puff’d delivers just that. This puffy and airy Cheez-It transformation is the perfect way to unlock a surprisingly uplifting snacktime experience the whole family is sure to enjoy.”
Hitting shelves nationwide in February, the snack will available in three varieties: Double Cheese, White Cheddar and Scorchin’ Hot Cheddar.
The brand will be celebrating their 101st birthday in May. They marked 100 years of making Cheez-It crackers last year by offering a cake that contained an entire box of the snack, incorporating Cheez-It flour into the batter and adding Cheez-It shortbread crumble and caramel swirl.
The cake was iced in a bright red frosting to resemble the red Cheez-It box and flavored with strawberry Nesquik. It was then topped with chocolate-coated Cheez-Its, frosting swirls, the number “100” written in icing and Cheez-It shapes.
The start of a new year always brings new snacks from a variety of brands, so the new Cheez-It crackers aren’t the only cheesy treat you’ll soon find in stores.
Another beloved cheesy cracker recently got a makeover: New Goldfish Mega Bites are made specifically for adults. The crackers, available in Sharp Cheddar and Cheddar Jalapeño, are 50% larger than regular Goldfish and even cheesier than the original snack.
You’ll also find a new Doritos nacho cheese-flavored popcorn from SmartFood at Sam’s Club, which is a healthier and lower-calorie take on Doritos, but with all the same flavor.
Which new cheesy snack is first on your list?