This New Company Lets Your Kids Design Their Own Clothes

As a parent, it’s easy to fall into the trap of saving every piece of artwork your darling child creates. From lopsided family portraits to impressionist-style landscapes, everything either goes on the fridge or into an ever-increasing pile stacked away somewhere. But now, there’s a better way—you can turn that art into a dress.

Picture This was born after mom Jaimee Newberry sewed a dress for one of her daughters, based on a picture she’d drawn. And now you can be part of the fun, too. Here’s how:

First, print a dress template from the Picture This website. Let your kid color the heck out of it, (keeping in mind that this will be a real dress that they’ll have to wear in public) and then take a picture of the finished design. Once your design has been sent off, merely wait two weeks and your dress will arrive in the mail.

Each dress is hand-cut and made to order  in America (Las Vegas, to be exact). Dresses are made with a soft, lightweight cotton-poly blend fabric—”similar to a nice quality t-shirt material,” the site says.

According to an interview with Babble, Newberry says there are more designs in the near future. “We launched with just the dress for two reasons,” she told Babble.“First, we wanted to test the market and see if people would actually buy the product! And second, we wanted to make sure the finished piece of clothing that arrives in your mailbox is a great piece of clothing. So our launch was very focused on accomplishing those goals.”

The price point is high ($49 for a dress), so this would be a good gift or novelty item rather than a solution to all your child’s wardrobe needs.

On top of everything, you can also get a matching dress for an American Girl doll or Barbie, for an additional $25 or $10, respectively. Picture This plans to have designs for T-shirts as the company takes off—and so far, business is very good. News has been spreading quickly on social media, and since the launch it’s been covered extensively.

What do you think? Would you try this out?