The app had already launched at select Target stores in San Francisco, New York, and New Jersey, and began working with 10 Chicagoland Target stores (some in the city, some in suburbs) and certain Philadelphia ones on Nov. 1.
This week, the Curbside app is expanding to over 100 Target locations in San Francisco, New York, New Jersey, Chicago, Philadelphia, and Los Angeles. A complete list of locations where you can use Curbside is available here.
How It Works
Even though you can order items through the app, you still have to go pick up your purchases, curbside (of course), and have three days to do so. The app lets you know when everything is ready and a store employee then meets you at Target’s curb—you don’t even need to tell them you are on the way; the app will sense when you are near and notify them – technology is amazing!
The best part is, there is no additional fee (unlike other stores, like Amazon, where you need to pay for faster delivery) and prices of purchases are the same as if you were in the store in person.
I mean, why battle the crowds when you can shop on your phone? In addition, this could be a great benefit to people who cannot walk well; getting in the car and pulling up at the store seems like a huge bonus and convenience.
“Curbside is one new way that Target is providing more value, flexibility and convenience to our guests,” said Target’s Casey Carl, Chief Strategy and Innovation Officer, to Business Wire. “We look forward to expanding the program to 100 additional Target stores just in time for the busy holiday shopping season.”
What if you miss your three-day window? The order is cancelled and your account is credited. Simple. “We don’t want anyone to feel like they have a pickup deadline or any kind of hassle,” said Curbside’s CEO Jaron Waldman to the Chicago Tribune. If that’s not great customer service, I don’t know what is.
Curbside also joined other retailers (like CVS and Best Buy), which will only increase their revenue, right? Smart. Very smart.
The only downside is that you cannot order perishable items (so you’ll have to go to the grocery store for those, though some stores deliver, so you’re in luck!). For instance, Hy-Vee delivers—for a small fee, of course—unless you spend over $100.
All in all, I think Curbside’s merger with Target stores is a huge win-win for everyone involved. What do you think?