Books & Music

Netflix To Release Videos From ‘Baby Shark’ Creators

Your kids will love this!

If you have little kids, you likely know all about the earworm “Baby Shark.” The viral video about a baby shark and his family has spawned toys, as well as Christmas and Valentine’s Day versions of the song.

“Baby Shark” has more than 2.2 billion —yes, with a B — views on YouTube, and the simple song has even made it onto the Billboard Hot 100 chart. That’s seriously impressive for a seemingly silly song intended for preschoolers.

Here it is, if you’ve never heard it before — we’re warning you, it’s catchy:

Now, the creators of the internet sensation are releasing more videos on Netflix, as well as a cartoon series. Pinkfong, a Seoul-based company that creates song-based videos, will release short videos on the streaming platform sometime around March 2019. (There is no word yet on if the videos will feature the shark characters from “Baby Shark.”)

So what makes Pinkfong’s tunes so popular?

“We’ve added the ‘K-pop factor’ into our songs, such as very trendy beats and upbeat rhythms,” Seungkyu Lee, chief financial officer at SmartStundy and Pinkfong’s co-founder, told Bloomberg. “If you’ve ever heard of ‘Baby Shark,’ you might feel the importance of community. In a group, we should walk or swim together.”

The company is not stopping with videos and cartoons. They also plan to debut a musical in North America this year (they already do interactive shows throughout Asia). They may also develop games for kids that would be compatible with Amazon.com Alexa or Google Home, according to Bloomberg. The company’s focus has been on children ages one to four so far, but they target the five- to eight-year-old range next. We’re guessing whatever they come up next will be a huge hit.