If there was a question mark over Prince Harry’s commitment to his new life in California, his latest move should finally silence the doubters. The Duke of Sussex has taken a role at Silicon Valley startup BetterUp, the company told CNN. A spokesperson for Prince Harry confirmed the news.
According to BetterUp’s website, the company provides coaching and mental health services to its clients in an effort to help people “feel more positive, engaged, and connected to every part of their lives.”
The website now includes Prince Harry, Duke of Sussex, on its leadership team page, describing him as a “humanitarian, military veteran, mental wellness advocate and environmentalist.” His new title at the startup is “chief impact officer.”
Prince Harry himself wrote a blog post for the website.
“I firmly believe that focusing on and prioritizing our mental fitness unlocks potential and opportunity that we never knew we had inside of us,” he wrote. “As the Royal Marine Commandos say, ‘It’s a state of mind.’ We all have it in us.”
“Being attuned with your mind, and having a support structure around you, are critical to finding your own version of peak performance,” he continued. “What I’ve learned in my own life is the power of transforming pain into purpose.”
The prince-turned-chief-impact-officer, who also started the organization Archewell with wife, Meghan Markle, revealed that he himself had personally benefited from coaching with BetterUp.
“I’ve personally found working with a BetterUp coach to be invaluable,” he wrote. “I was matched with a truly awesome coach who has given me sound advice and a fresh perspective.”
Mental health causes have been a key focus of Harry’s for years. While he was still living in the U.K., Harry and his brother, Prince William, along with William’s wife Kate, actively supported Heads Together, a charity that aims to remove the stigma from mental health conversations and encourages people to get the help they need.
More recently, in an interview with Oprah, Harry and Markle discussed their own mental health struggles, as Markle explained that she’d experienced deep depression and suicidal thoughts while she was pregnant with their son, Archie. Markle also said that the British royal family wouldn’t help her in any way during this time of crisis.
Now, however, Markle, Harry and Archie are building a new life in California. Archie will turn 2 years old on May 6, and come summer, a baby girl will make the family a foursome.