Red Lobster has officially launched an online merchandise store for the first time, and the star of the show is their ugly holiday sweater, a limited-edition design that features lobster, shrimp, snowflakes and, of course, the restaurant’s famous Cheddar Bay biscuits. The best part? The $39.99 seafood-bedecked sweater also has an insulated pouch to carry your Cheddar Bay biscuits.
The pouch is built right into the sweater, so you can barely tell there is a pocket unless you have something in there, meaning there is no fanny-pack feeling unless it’s full. Judging from the photo, it looks like it holds at least four biscuits, so it’s decent sized and can easily hold a variety of other goodies — like cookies, candy or even mini bottles of wine!
And while the pouch is meant to keep your biscuits (or whatever else you want to put in it) warm, it’s also a sneaky way to stow snacks. Just imagine: You’re out Christmas shopping, your kids are getting grumpy because they’re hungry, and then boom, you produce some noms from a hidden pocket!
If you would rather carry your biscuits around in a classic cloth tote bag, you’ll find that in the online store as well, along with T-shirts and tumblers. All items are available in limited quantities and only while supplies last, so you’ll want to start shopping soon.
Red Lobster isn’t the only brand to come out with a fresh ugly Christmas sweater this winter. In fact, Disney just released an entire line of ugly Christmas sweaters, and they’re all pretty adorable. The designs feature Belle and the Beast, Genie from Aladdin and other fan faves.
And while it won’t show your love for a specific food or brand, there’s a holiday sweater that will hold an entire bottle of your favorite wine or champagne! Last year’s sweater from Tipsy Elves was green and white, but this year’s is black and gold. Festive!
Whichever ugly Christmas sweater you end up with this winter, it’s sure to be a hit!