Reebok Is Using COVID-19 Nurses To Model Its Wonder Woman Collection
Some superheroes wear purple scrubs and gold metallic sneakers.
True heroes don’t have superpowers. They are ordinary people who do extraordinary things to help others in the world.
Reebok recently released a line of shoes and apparel inspired by the upcoming movie, “Wonder Woman 1984,” and the company embraced that idea in promoting it. When deciding on ways to promote the Reebok X Wonder Woman 1984 collection, its marketing department highlighted health care workers who are fighting COVID-19.
A new promotional video from Reebok features six incredible women from Boston who have helped treat countless patients suffering from the coronavirus. Included in the video are emergency room nurses Kathryn D’Innocenzo and Solange Rosa, registered nurses Cassie May and Suki Stiles and nurse practitioners Taylor Meyer and Vilma Pachecho.
You can see Pacheco’s powerful pose in this Instagram post from Reebok.
A hospital network that employs some of the women featured proudly shared on Facebook that four of its nurses — Meyer, Pacheco, Rosa and Stiles — were in the campaign.
″These nurses are on the frontlines fighting the first global pandemic of the century day in and day out by risking their lives to save others,″ Caroline Machen, vice president of global marketing at Reebok, said in a statement shared with Shape Magazine about the campaign. ″While they might not see themselves as real-life wonder women, we do.”
The sneaker giant Tweeted a promo featuring the women on Sept. 10, calling pandemic frontline workers, “the real-life superheroes of our time.”
Leading into the launch of the Reebok x Wonder Woman 84™️ Collection we have chosen to highlight the stories of six COVID-19 front line healthcare professionals, the real-life superheroes of our time. Learn more: https://t.co/g8ijJYduo8 #ThankYouHealthcareWorkers #HealthHeroes pic.twitter.com/CB3lOrb8Ui
— Reebok (@Reebok) September 10, 2020
In addition to the group video of these six women wearing some of the pieces from the collection, each of the health care workers was profiled talking about the work they’ve done and how their lives have been during the pandemic.
“I do think we’re heroes,” said Pacheco. “Hero means you sacrifice something. If it’s your life, if it’s your health or if it’s small things. What makes these women heroes is that despite being afraid and having real fear that they still showed up to work, that they still try their hardest, that they still sacrifice for others. That, to me, is unbelievably inspiring.”
You can hear her full thoughts in this tweet from Reebok.
Meet Vilma, a Nurse Practitioner at a large teaching hospital and today’s #healthcarehero whose story we are honored to feature as part of our Reebok x Wonder Woman 84 ™️ collaboration. Learn more at https://t.co/g8ijJYduo8 pic.twitter.com/sYuA5NBnJN
— Reebok (@Reebok) September 15, 2020
Some of the women had a harder time seeing themselves as heroes.
“When I decided to become a nurse I realized I’d have to be taking care of very sick people and I realized I’d be getting exposed and that’s my job to be there for people,” said D’Innocenzo. “It’s funny and it’s hard to hear people call me a Wonder Woman. I got to work and I take care of my kids because I love them, so it doesn’t feel like an obligation. It just feels like something I enjoy and it’s a part of my life and it’s what makes me me.”
Meet Kate, the second of six #healthcareheroes we are featuring as part of the Reebok x Wonder Woman 84 ™️ collaboration. Kate is an Emergency Room Nurse working on the front lines of the COVID-19 pandemic. Learn more at https://t.co/g8ijJYduo8 pic.twitter.com/5ZSH35dAlY
— Reebok (@Reebok) September 12, 2020
The Reebok x Wonder Woman 1984 collection is on sale now and you can preview everything at the official online store.