Reese’s plans to roll out thinner peanut butter cups

Reese's Peanut Butter Cups
Flickr | JeepersMedia

In this 21st Century, fast-paced world, it’s not exactly hard to find something to complain about — even if we later realize it wasn’t exactly worthy of our energy. One complaint I’ve never, ever heard, however? There’s just too much chocolate and peanut butter in my Reese’s Cup!

Sound familiar? Didn’t think so. According to Business Insider, however, Hershey’s will soon start selling a new Reese’s Cup with nearly half as much chocolate and peanut butter. On a call with investors, Hershey’s said the new product will be called Reese’s Thins and will be available in March 2019.

reeses peanut butter photo
Flickr | docoverachiever

The new, thinner Reese’s Cups will apparently be available in milk- and dark chocolate and are meant to appeal to consumers who want something sweet “with more permissibility,” Michele Buck, Hershey North America’s president, said on the call.

Consider me curious — but skeptical. The thick peanut butter is obviously the best part of a Reese’s Cup, so while I will definitely be trying them, I am not yet convinced.

This is not the only new product Reese’s and Hershey’s has or will be releasing. Last year, the beloved brands unveiled the Reese’s Crunchy Cookie Cup, which is basically a mashup of a Hershey’s Cookies ‘N Cream Bar and a Reese’s Peanut Butter Cup. You can also now find Reese’s Chocolate Peanut Butter Cheerios and Reese’s coffee creamer.

Before you can get your hands on Reese’s Thins, however, there will be yet another new product launching in late November: a Hershey bar with Reese’s Pieces inside! And while there’s no peanut butter in these, you can also now find new Hot Cocoa Hershey Kisses filled with marshmallow-flavored cream just in time for the holidays.

Amazon

Do Reese’s Thins sound like a good idea to you?

Food, News
, , ,

Related posts

Coffee Mater Dirty Soda creamer
Creamer in soda? Coffee Mate's new Dirty Soda Creamer lets you try the trend
Can sour candy help ease anxiety attack symptoms?
Brach's FRIENDS conversation hearts
'Friends' Conversation Hearts are returning for Valentine's Day
Two of the new Peeps flavors for Easter 2024
Four new Peeps flavors will be out in time for Easter

About the Author
Kaitlin Gates
Kaitlin is a freelance multimedia journalist with a degree in journalism and psychology. Along with Simplemost, she also writes for Don't Waste Your Money, where she loves finding great deals to help people save money.

From our partners