People are sharing side-profile selfies on social media to celebrate their unique noses

Considering that rhinoplasty, aka a “nose job,” is one of the most popular plastic surgeries in the U.S., it’s safe to say that there are a lot of people out there who don’t like their noses. However, one woman has started a body positivity social media campaign with the intent to prove that all noses—no matter how big, bumpy or otherwise imperfect—are beautiful.

The Origin Of The #Sideprofileselfie Campaign

Radhika Sanghani‏, a 27-year-old London-based journalist, started the #sideprofileselfie hashtag. Her intention was to encourage people to “stop hating our noses for not being tiny, little snubs” by posting a photo of their side profile, an angle that people with less-than-perfect features often avoid.

Many women, and even some men, responded with photos and praise for Sanghani’s social challenge to break the imperfect nose beauty taboo. As a result, the hashtag quickly went viral, spreading across Instagram, Twitter and Facebook. Here’s Twitter user @LillieMarie16’s side profile, where she implores others to raise their noses for the cause:

https://twitter.com/LilliMarie16/status/967169222647406593

Meanwhile, Twitter user @Sansomchris says his big nose is a big part of his identity:

https://twitter.com/Sansomchris/status/966267378727378944

Mayim Bialik of “The Big Bang Theory” even joined the campaign, posting a side profile shot of her own:

Why Sanghani Started The #Sideprofileselfie Campaign

Sanghani explained her motivation to start the campaign in an article she wrote for Grazia:

With hundreds of photos posted and no end in sight, here’s hoping the #sideprofileselfie campaign continues to inspire people to love their noses—no matter what their shape or size.