Singer NE-YO and Pampers are Raising Money for Preemies on Amazon Prime Day

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Alexa, how can people shop on Amazon Prime Day, while also helping charity?

Actually, Alexa, we’ll go ahead and handle this one: For each new Pampers subscription on Amazon Prime Day, the leading diaper seller will donate $10 to the March of Dimes. The donations will go towards supporting families who have babies in the neonatal intensive care unit, or NICU, according to the company.

Pampers is getting an assist from NE-YO, a Grammy Award-winning recording artist and father of three.

ne-yo photo
Getty Images | Gary Gershoff

“My youngest daughter was born prematurely, and I am so thankful for the high level of support my family received from the hospital staff,” NE-YO said in a press statement.

He teamed with Pampers for the charity drive so other families could receive the same level of care his family did, NE-YO said.

RELATED: Amazon Prime Day Offers 55% Off Huggies Diapers

It’s Pampers’ goal to help 10,000 babies through the March of Dimes.

pampers diapers photo
Getty Images | Tim Boyle

Viewers can tune into Facebook live at beginning at 6 a.m. PT/9 a.m. ET on Tuesday, July 11 to get deal advice, parenting tips and hear heartwarming stories from families, as well as learn more about March of Dimes. They’ll also be able to interact during real-time with social media stars (Pampers hasn’t revealed who they are, though) as well as NE-YO. The “World of Dance” judge and “Closer” singer will tell his personal story about being the father of a baby who was born prematurely.

Defined, pre-term birth occurs when a baby is born before 37 weeks of pregnancy has been completed, according to the Centers for Disease Control and Prevention. In 2015, about 1 in 10 babies in the United States were pre-term, the CDC says.

Amazon Subscribe & Save allows buyers to get regularly scheduled deliveries on the products, like diapers, that they use regularly and get a discount on the recurring purchases. Through the “subscribe & save” program, buyers get free standard shipping and don’t have to make as many grocery store trips.

If you’re not already an Amazon Prime member, you’ll need to sign up to be eligible for savings on Amazon Prime Day.

And, if you’re shopping for Amazon Prime Day deals today, check out our up-to-date list on the best deals for parents during the 30-hour sale.