Spotify Is Sharing Listeners’ Funny Habits On Giant Billboards

Spotify is one of the world’s largest platforms for streaming music. They use algorithms and variables to find the perfect playlist for their customers.

In fact, I’m listening to Spotify right now. My personal playlist consists of all genres, which might seem weird to others. What’s crazier is thinking that my personal preference might just be put on a billboard and seen around the world someday.

In this new marketing ploy reported by Mashable, Spotify has sifted through its extensive database and finding the quirkiest habits of its listeners. And now they are displaying these findings, along with their personal commentary, on giant billboards throughout the United States, United Kingdom, France and Germany.

If you’re worried that Spotify is bashing everyone’s playlist or sharing sensitive data, don’t worry—the messages are all anonymous and pretty benign.

Some of their billboards are open letters to their listeners. Here are a few of their quotes seen around the world:

  • “Dear person who played ‘Sorry’ 42 times on Valentine’s Day, What did you do?”
  • “Dear person in the Theater District [NYC] who listened to the Hamilton Soundtrack 5,376 times this year, Can you get us tickets?”
  • “Dear 3,749 people who streamed ‘It’s the End of the World As We Know It’ the day of the Brexit vote, hang in there.”
  • “To the person in NoLIta who started listening to holiday music way back in June, you really jingle all the way, huh?”

They also noticed how the top 6 panda-related songs streamed on Spotify were all actually the same song: “Panda” by Desiigner.


Developed by Spotify’s in-house team, the marketing campaign is Spotify’s largest global advertising effort as of this moment. At the end of each ad, they all say “Thanks, 2016. It’s been weird.”


And who knows? Maybe in the future they’ll create a song list that tells a story through only song titles.