Start-Up Offers $2,000 Shopping Spree To Pregnant Employees

Have you heard of the start-up, Domo? If not, here’s how they’re making headlines across the country: The Utah-based start-up offers expectant employees a $2,000 clothing shopping spree.

Presented in the form of gift cards, pregnant mothers are given a $2,000 credit that can be spent at ASOS, Nordstrom and A Pea In the Pod.

This is incredible! But….why are they doing this? Cathy Donahoe, Domo’s VP of Human Resources, told Fortune,

Domo started offering this benefit about a year ago after the assistant to founder and CEO Josh James became pregnant. James acknowledged the challenge expectant mothers face in trying to dress professionally while carrying a child…

And with that, the idea was (literally) born. Domo also offers 2 weeks of paid paternal leave and a “baby bonus” in the amount of $1,000 for new parents.

Ultimately, it’s a smart move for the start-up to encourage young families to join their team. Not able to offer large, robust maternity packages comparable to big-name companies like Richard Branson’s Virgin Mobile, this is a great solution to show that they are aware, and care about the challenges of becoming a parent.

It’s also a great way to boost morale and self-confidence in the office.