Target debuts exclusive fragrance line—with 48 products to choose from!

Target is already one of our favorite places to pick up affordable beauty products, including lines like Pacifica, Pixi and The Honest Company. Now the retailer has announced its first exclusive partnership with a fragrance brand, Good Chemistry, to make our shopping trips down the beauty aisle even harder to resist.

The awesome aromas debuted over the weekend on Jan. 21 and the full Good Chemistry line is available both online and in stores. The affordable scents range from $9.99 for a body mist to $24.99 for a perfume.

Awesome Aromas

With 48 different products, this fragrance line features new scents in perfume, body spray and rollerball form.

The scents are groups into four categories — Confident and Charming, Good and Grounded, Vibrant and Playful and Cool and Collected — and within each category there are four different scents. That adds up to a whopping 16 new aromas, ranging from sweet and floral to warm and earthy. There are both unisex and feminine fragrances, so everyone in the family can enjoy a new scent!

What’s more, Good Chemistry’s scents are paraben-free, vegan and contain essential oils.

“Beauty at Target is all about the joy of discovering products that work best for you, and we want to ensure this philosophy rings true in fragrances,” Christina Hennington, senior vice president of Beauty and Essentials at Target, shared in a statement. “That’s why we are reinvigorating our fragrance collection by introducing Good Chemistry, an exclusive brand that is all about inspiring our guests to find unique scents that they love.”

Each scent comes in equally beautiful packaging. The designs provide a preview to the mood of the fragrance within. For example, Rustic Woods features a dark green box with a relaxing mountain scene, while Daydreamer shows pop-art style clouds.

Just like any fragrance shop, you’ll be able to sample the fragrances in the store before buying. So one thing is for sure — your next Target run will be extra sweet!