Target Is Launching An Exclusive Line Of $5 Wine

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If you weren’t already absolutely in love with Target—you will be now! Target announced they’re launching a line of $5 wine—so your life is about to get a whole lot better.

California Roots wine brand will be sold exclusively at Target. You’ll be able to find five different flavors, all for just $5 a bottle. That’s great for your wine-sipping habit and your wallet—and that’s a win in our book. There’s everything from Moscato to Cabernet Sauvignon in the mix, so you’re bound to find a vino to suit your fancy.

According to a press release, the wines will be available in over 1,100 stores nationwide beginning Sept. 3 (aka, just in time for the extended Labor Day Weekend). We’ll drink to that!

Certain Target stores already carry various wines and beers, but the corporation saw this as an opportunity to create a new experience for shoppers.


“We’re out to give our guests even more reasons to love Target—including exclusive products they can’t find anywhere else,” Jeff Burt, senior vice president of food and beverage, said in a press release. “And we think they’re going to love California Roots—these wines are just the right blend of incredible quality and amazing value that guests can only get at Target.”

The statement from the company even goes so far as to recommend food pairings for each bottle, so that your dinner parties will go off without a hitch. If Target’s got suggestions to make their $5 wines even better (just when you thought they couldn’t get better!)—let’s hear them out, shall we?

1. Pinot Grigio

According to the press release, this wine is filled with citrus and tropical flavors and is best when paired with crisp green salads and fresh fish. Don’t mid if we do!


2. Moscato

You’ll taste hints of peach and melon flavors in this sweet wine, so prepare to have your dessert and drink it, too! Target recommends enjoying this with sweet, freshly picked berries. Yum.


3. Chardonnay

This light wine has tropical flavors that will be enhanced by artisanal cheeses and freshly baked bread—what a combo.


4. Cabernet Sauvignon

Juicy cherry flavors will fill your palate when you sip on this red wine. Pair this with a ribeye steak for dinner, and you’ll have the perfect match-up.


5. Red Blend

Cherry and spices combine to create an excellent wine to enjoy with wild mushroom pasta and grilled vegetables this fall. Sounds delicious!


Interested in trying every single one? You’ll only have to shell out $25 to do so, and that’s the best news of all! Be on the lookout because these super-affordable bottles of wine will be hitting Target aisles very soon.