Taylor Swift is headlining the live-streaming Amazon Prime Day Concert

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There’s more to Amazon Prime Day than amazing deals from the online retailer. Ahead of the sale on July 15 and 16, pop star Taylor Swift will headline Amazon Music’s 2019 Prime Day Concert, which will stream live on July 10 at 9 p.m. ET via Prime Video, available exclusively to Prime members in more than 200 countries.

The concert will be available to watch on-demand via Prime Video the following day for a limited time. It’ll also be available for listening on Alexa-enabled devices starting July 10.  It’s taking place at an undisclosed location in New York City. Also on the bill are SZA, Dua Lipa and Becky G. Comedian Jane Lynch will host the event.

“We can’t wait to celebrate Prime Day with an extraordinary night of unforgettable performances for members around the globe,” Steve Boom, VP of Amazon Music, said in a statement. “Prime Day brings members the best of both entertainment and shopping. To celebrate, we’ve curated a lineup across multiple genres with performances from artists our customers love. We’re looking forward to celebrating Prime Day with this can’t-miss, one-of-a-kind event.”

taylor swift photo
Getty Images | Kevin Winter

Swift is having a moment right now, having recently become the number two female artist with most Hot 100 hits. Second only to Nicki Minaj with 102 tracks that have made it into the Hot 100, Swift boasts an impressive 79 chart-hitting songs. Her latest singles to join the tally are “You Need to Calm Down” and “Me!” off her new album, “Lover,” which will drop on August 23.

Last year, Amazon also put on a concert in honor of Prime Day, with performances from Ariana Grande, Alessia Cara, Kelsea Ballerini and Julia Michaels. These events make up part of the company’s overall media strategy.

“Amazon knows how to run a store,” Fred Seibert, found of Frederator Networks, told CNBC. “They’re walking toward how to make media work. If they can marry the two, everyone else in the media business will start to scramble.”

Here’s a trailer that Amazon has released promoting the concert, which was posted to Amazon Music’s YouTube channel:


Will you tune into the Amazon Prime Day Concert?