The most popular Halloween candy in every state

It’s basically a fact that candy is one of the best parts of Halloween. From chocolate to chewy and fruity, the choices are pretty much endless. But everyone has a favorite. What is the one candy you always hoped to get as a kid (or the one you always steal from your kids)?

Would you believe us if we said your favorite might just depend on where you live? has been gathering data for the last 11 years and put together a fascinating map that shows the three most popular candies in every state. Spoiler alert — they might not be what you think.


For their sweet study, the online candy store used their own candy sales data from 2007–2017, looking especially at the months leading up to Halloween. They also verified their conclusions with candy manufacturers and distributors, who also contributed to the data.

It turns out America’s favorite Halloween candy is Skittles, followed by M&Ms, Snickers and Reese’s, with Tootsie Pops and Jolly Ranchers rounding out the top 10. But are those the top candies in each state? Hardly. You might be surprised that candy corn actually takes the top spot a whopping seven times and Hot Tamales and bubble gum even make some appearances.

halloween candy photo
Getty Images | Scott Olson

The map also shows just how many pounds of the top three candies were ordered from during the 11-year study, the highest being Skittles in California, where residents there ate 1,620,736 pounds of the fruit-flavored candy. The least amount of candy eaten comes from Connecticut, where residents only ate 989 pounds of M&Ms in 11 years.

Back to those candy corn lovers. Candy corn reigns in Idaho, New Mexico, Michigan, Alabama, Nevada, Iowa and Rhode Island. I actually live in one of these states and can say with certainty that I don’t actually know anyone who even likes candy corn. But it does seem to pop up at parties and in recipes a lot, so I’m not completely surprised.

Hot Tamales take the top spot in both North Dakota and Indiana, Double Bubble Gum wins in Montana and Oklahoma and Salt Water Taffy is number one in Washington and Nebraska. Connecticut and Deleware were both alone in their top choice, with Almond Joy and Life Savers winning respectively.

Take a look at the map below to see all three top choices for each state. Just hover over your state to get the lowdown:


Regardless of favorites, in total, the National Retail Federation is estimating that shoppers will spend $2.6 billion on Halloween candy this year, just a bit lower than their $2.7 billion estimates last year.

You can see all the data compiled by by visiting their website. Do any of the choices on the map surprise you or do they match up with the state in which you live?