Why Companies Dropped The Letters A, B And O From Their Names

If you see brands missing letters in their names, now you know why. #missingtype

There’s no better combination than genius marketing and raising awareness for a good cause. In August, businesses took the letters A, B and O from their company logos to encourage people to donate blood, and it’s pretty much the best thing I’ve heard all day.

Big companies like Microsoft joined in on the efforts, all thanks to the National Health Service in the U.K., which worked to spearhead the campaign, according to NPR.

Countries from the United States to Australia participated to raise the amount of blood donated this year. According to Hello Giggles, the amount of blood donated has dropped 30 percent in recent years. S_, th_t’s ex_ctly wh_t this c_mp_ign is trying to ch_nge. (Get it? A, B and O are blood types.)

Brand posted about it all over social media using #missingtype, so if you’d like to get in on the action yourself, you know which hashtag to use.

Recently, NHS posted the results of their campaign. With the increased awareness and media coverage, over 347 million people heard about the campaign. Over 1,000 brands supported the movement on Twitter, and there were over 26,000 uses of the hashtags, #NationalBloodWeek and #MissingType.

Overall, over 30,000 new people registered to donate blood. But we don’t need to stop there. If you’re looking to give back this Holiday, consider donating blood yourself. It doesn’t cost you a dime, and it could save someone else’s life. Simply find a blood donation center near you and do your part.

Check out just a few of the companies that got involved.

Even the Sydney Opera House took part.

Well, this is quite the recognizable sign, even with missing letters.

Så här såg det ut i msterd m i veckan. #missingtype #geblod

A photo posted by L DGIVNING I SVERIGE (@geblod) on Aug 19, 2016 at 4:45am PDT

This logo looks even better with missing letters, if you ask me.

Dropping the A and O from CanO Water to raise awareness for @givebloodnhs #missingtype

A photo posted by CanO Water® (@canowater) on Aug 19, 2016 at 2:40am PDT

If this campaign doesn’t inspire you to donate blood, then I don’t know what will.

Big banks like Morgan Stanley even joined in to show their support.

And celebs helped spread the virality of this campaign.

Find a blood donation center near you. If you donate via the American Red Cross between now and August 31, you’ll be eligible to receive a $5 Amazon gift card.

Have you seen companies in your area support this cause? Share your photos with us on our Facebook page.

[h/t: Hello Giggles]