Tree Top now makes clear applesauce pouches for concerned parents

Following the recall of GoGo SqueeZ applesauce two years ago and an investigation after a Texas mom found mold inside a Mott’s applesauce pouch, it’s no surprise some parents are worried about just what is inside the squeezable snacks they give their kids. The pouches are convenient and kids love them, but not being able to see inside has understandably deterred some parents from purchasing them.

Now, packaging from Tree Top—a Washington-based cooperative that produces fruit products like juice and applesauce pouches—is looking to put those concerns to rest with new packaging that you can see through. Tree Top says it has the first transparent applesauce pouch on the market.

“As the mother of three school-aged children, I want to know that I am giving them the best food to eat,” said Brooke Goodrich, marketing manager at Tree Top. “I love the convenience of the on-the-go fruit pouches but I didn’t like not being able to see what was inside the pouch before giving it to my kids. Product packaging isn’t 100-percent fail proof and when a pouch seal isn’t perfect the food inside can spoil and that’s just gross.”

Tree Top’s clear applesauce pouches come in six flavors: apple, cinnamon, strawberry, mango, tropical and mixed berry. They are also available at several restaurant chains including Arby’s, Shari’s and Sonic Drive-Ins. Later this year, consumers in the western United States will be able to find them at retail stores in either four- or 12-count boxes.

If Tree Top is not sold near you or you’re simply looking to repackage a different puree into clear containers, you can purchase your own see-through pouches, like these ones from Infantino for $16.99 from Kohl’s. That way you don’t have to worry about the snacks your little ones are squeezing into their mouths.