U.S. Postal Service Introduces Scratch and Sniff Stamps for Summer

U.S. Postal Services

If you’ve been feeling nostalgic for scratch and sniff stickers from the ’80s and ’90s or ice cream truck treats, there’s a sweet retro revival coming just in time for summer. This week, the U.S. Postal Service announced that it will issue a batch of scratch-and-sniff stamps.

The “Frozen Treats” forever stamps are the first scented stamp collection ever issued. In addition to an awesome aroma, they will include 10 different watercolor popsicle designs. Each stamp features two brightly colored frozen treats from California artist Margaret Berg. Additionally, U.S. Postal Service art director Antonio Alcalá and Leslie Badani helped design the stamps.

We know a lot about the new collection. However, one big question remains. What will they smell like? The smell is still a closely guarded secret. The exact scent won’t be revealed until June 20, when the collection officially launches. They could smell like any of the sweets depicted or another summer-inspired aroma altogether. We will just have to wait and see — or smell.

The U.S. Postal Service may have offered a clue or two about the selected scent in its press release. It named a variety of fruits found in frozen treats, including kiwi, watermelon, blueberries, oranges and strawberries. It also noted flavors like chocolate, root beer and cola as popular treats.

You can also follow along with the hashtag #FrozenTreatsStamps and swap your own aroma theories.

They will be sold in booklets of 20 forever stamps for $10. If you can’t wait to sniff the sweet new stamps, you can pre-order them here.

Once they arrive, you will need to resist the urge to lick them. As delicious as the popsicles may look, these stamps are self-adhesive. Plus, they probably won’t taste as good as they look. Instead, take your mail to the post office and swing by the ice cream shop on the way.

Curiosity, Holiday & Seasonal

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About the Author
Jennifer Nied
Jennifer Nied is a freelance writer and editor based in New York City. She focuses on beauty, wellness, and travel stories with a background covering the spa industry.

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