Ulta is putting mini stores in 100 Target locations

target deal days compete with prime day
Adobe | wolterke

Target’s newest partnership will have beauty-lovers batting their lashes. The mega-retailer announced that beginning next year, Ulta Beauty at Target will debut in 100 stores.

With this “shop-in-shop” concept, the new Ulta Beauty at Target locations will have 1,000 square feet of retail space, and they will be adjacent to the existing beauty sections. Target expects to add these mini Ulta shops to hundreds more stores after the initial launch that’s set for the second half of 2021. The Target x Ulta shopping experience will also be available online.

Here’s an early concept rendering, courtesy of Target, that shows what the Ulta Beauty at Target shop could look like:


“We couldn’t be happier about bringing these two trusted brands together to redefine retail beauty experiences,” Brian Cornell, Target’s chairman and CEO, said in a statement on Bullseye View, which is a Target site that publishes company news.

Beauty is estimated to be a $532 billion industry in the United States. Over the past few years, cosmetic departments within retail and drug stores have been revamping their beauty sections to create more open spaces with displays and brighter lighting in an effort to compete with specialty stores like Ulta and Sephora.

AP Photo/Eric Gay

Target teaming up with a leading beauty retailer comes as retailers are looking for innovative ways to attract and maintain customer loyalty amid the coronavirus pandemic.

“More than ever before, now is the time for innovation in retail,” Mary Dillon, CEO of Ulta Beauty, said in a press statement.

Target employees hired to work in the Ulta shop will be trained so that they have deep product expertise on the haircare, skincare and beauty products sold in store.

Combined, the two retailers have more than 100 million active loyalty program members enrolled in Target Circle and Ultamate Rewards.

Ulta joins a number of popular brands like Starbucks, CVS and Disney that partner with Target to help the retailer create a unique one-stop-shop experience for guests.

Thanks to this partnership, Target runs in the future are about to be much more glamorous.

Beauty, Fashion & Style, News, Shopping
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About the Author
Brittany Anas
Hi, I'm Brittany Anas (pronounced like the spice, anise ... see, that wasn't too embarrassing to say, now was it?) My professional writing career started when I was in elementary school and my grandma paid me $1 for each story I wrote for her. I'm a former newspaper reporter, with more than a decade of experience Hula-hooping at planning meetings and covering just about every beat from higher-education to crime to science for the Boulder Daily Camera and The Denver Post. Now, I'm a freelance writer, specializing in travel, health, food and adventure.

I've contributed to publications including Men's Journal, Forbes, Women's Health, American Way, TripSavvy, Eat This, Not That!, Apartment Therapy, Denver Life Magazine, 5280, Livability, The Denver Post, Simplemost, USA Today Travel Tips, Make it Better, AAA publications, Reader's Digest, Discover Life and more.

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