If you were a kid in the 1980s, chances are you have a ton of good memories. The music, the movies — and don’t even get me started on the fashion. If you long to go back to that time or just love a good throwback, I have some good news.
Bazooka Candy Brands is reminiscing, too. The company is launching a product that will definitely bring your nostalgia to the fore: Bazooka Bubble Gum Throwback packs, inspired by the brand’s iconic original packaging and old-school comic strips! The throwback packs once again feature ’80s graphics and original flavor Bazooka Bubble Gum wrapped in classic comics.
“We are excited to offer our consumers a trip down memory lane with Bazooka Throwback,” Matt Nathanson, Bazooka brand manager, said in a press release. “This new product is a great tribute to the bubble gum brand that has been cherished for generations by kids of all ages.”
This re-issue of the original comics features Bazooka Joe & His Gang, who have not been seen for decades. Each wrapper also features an original Bazooka fortune and a digital code to unlock even more content at bazookajoe.com.
“The number one request we receive from consumers is ‘Bring back the comics!’” Nathanson said. “So we have opened up the Bazooka vault to re-print the timeless original comics – giving Bazooka fans yet another reason to chew!”
The throwback gum comes in a pack of six and is available now at Kroger, Family Dollar, Party City, Cracker Barrel and other major retailers nationwide.
While Bazooka is only throwing back to the ’80s with this latest product, the bubble gum has actually been around since 1947, when it cost just a penny a piece. It currently sells more than half a billion pieces each year.
The company actually overhauled its brand in 2012 to regain market share, which was dropping rapidly at the time, according to the New York Times. In the process, it changed its look and got rid of the comic strips that had been included in the packages since 1953. These were replaced with brain teasers, puzzles and digital codes.
The 2012 relaunch followed market research from 2007 that showed only about seven percent of kids knew who Bazooka Joe was, and only about 41 percent liked the character. Both numbers are lower than average for food mascots. That did not stop talk about a movie based on Bazooka Joe in 2009, but it never happened. The look of Bazooka Joe himself was revamped in 2015.
Do you remember the original Bazooka bubble gum and Bazooka Joe comics? If so, you might want to plan a trip to your favorite grocery store soon.