Make way for a new family tradition: receiving your Christmas tree on your doorstep courtesy of Amazon.com. Yes, that’s right. The online retailer will now be shipping non-artificial, fresh-smelling Christmas trees right to to your home.
According to an Amazon spokesperson, this season shoppers can purchase Fraser fir, Balsam fir, Black Hills spruce, Norfolk island pines and a “Charlie Brown Christmas tree” that’s 10 to 14 inches — all with a few clicks of a button. Last year Amazon shipped trees up to 3 feet tall, and now trees will range in size from 2 feet to a whopping 7 feet. And yes, some of the trees will even be eligible for Amazon Prime’s free two-day shipping.
Amazon has changed the way many people shop. The company has played a key role in bookstore closures and department store closures, has changed the way people shop for groceries thanks to the acquisition of Whole Foods and more. So, it’s no surprise that they’ve got their sights set on making the holidays a little less stressful next. And the fact that shopping for a Christmas tree won’t require tying it to your car and transporting it home will definitely be more convenient.
But how is the retail giant ensuring the trees will arrive fresh? The AP reported that Amazon plans to ship trees without water within 10 days of being cut and expects no problems having them arrive alive and well.
Considering that Prime orders are guaranteed to arrive within two days once shipped, the chances of the trees surviving shipping is even greater. This is just one of the many perks of being a Prime member, apparently!
So, what does the competition have to say about Amazon throwing their weight around in the tree-shopping arena?
The executive director of the National Christmas Tree Association, Tim O’Connor, told CNN Money that the more, the merrier.
“We see their entry into the market as offering consumers another option to purchase a real tree to make their Christmas special, better for the environment and support local Christmas tree growers,” he said. “More options for consumers to purchase a real tree are better for everyone.”
Amazon doesn’t exactly have competitors shaking in their boots just yet, but that could have something to do with the amount of people shopping for trees online.
According to the AP, the National Christmas Tree Association estimates that only 1 to 2 percent of the 27 million real Christmas trees purchased in the past holiday season were purchased online.
“It’s so small, it’s almost undetectable,” O’Connor told AP.
There’s something special about choosing a live tree in person, but will the convenience of Amazon change that? Only time will tell!
How will you be purchasing your Christmas tree this year?